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Lucy Hale Stylist Kristin Ess Target Line Hair Pictures

If you’re not acquainted with celeb hair magician Kristin Ess, permit us to introduce you. The LA-primarily based stylist is the creative genius behind these badass looks on The Beauty Department, works with some of the very best hair in Hollywood — think Lucy Hale, Lauren Conrad, and Jenna Tatum — and even served as a judge for our 2016 Beauty Innovator Awards. So yeah, you might say we belief her.

Narutos Shippuden Hinata Hyuga Purple Blue Short Cute Synthetic Cosplay Wig In Fantasy HairNow, we’ve exclusively learned that one of the most important names within the biz is stepping into unchartered territory — launching a spanking-new product line at Target, aptly named Kristin Ess Hair. Her purpose with the gathering Rattling good hair, in fact. “An excellent hair day means waking up and your fashion has held,” she tells R29 exclusively. “It means air-drying freetress equal the luxury integration weave and your waves fall properly in place. It means your coils are voluminous and bouncy and free. It means you feel good about the way in which you look with little effort.”

But that should not should come freetress equal the luxury integration weave with a hefty value tag. In actual fact, Ess needs the products and treatments getting you there to be inexpensive and accessible for the plenty, regardless of your hair type. “I don’t need anybody feeling like they were overlooked of this line,” she says. “From the straightest, curliest, finest, thickest — the gang’s all right here.”

Whereas the total collection won’t hit shops until January 22 (with an early launch on the Goal website on January 15; extra info on that to follow), we knew the stuff was going to be ridiculously good, so we asked Ess to walk the walk — and show us exactly what her new products could do. Forward, we have obtained a sneak peek on the braids, beach waves, and ponytails that’ll take you one step nearer to Lucy Hale hair standing.

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